Alert: Social Media Is Eating Into Carrier Revenues, And It’s Only Getting Worse
Twitter, Facebook and other social networks have long counted on the rise in smartphone usage to help fuel their growth: that trend, however, seems to also be taking a toll on mobile carriers — specifically in the form of revenues. The analyst firm of Ovum, part of the Informa Group, has estimated that operators lost $13.9 billion in SMS revenue in 2011, as a result of their customers using services like Twitter and Facebook to message each other instead of the carriers’ own text messaging services — a big rise on the $8.7 billion Ovum estimates was lost in 2010. A separate report from mobile analytics firm Bytemobile has also charted huge growth in the use of social media on mobile — with operators getting virtually no benefit as a result.
Twitter, Facebook and other social networks have long counted on the rise in smartphone usage to help fuel their growth: that trend, however, seems to also be taking a toll on mobile carriers — specifically in the form of revenues.
The analyst firm of Ovum, part of the Informa Group, has estimated that operators lost $13.9 billion in SMS revenue in 2011, as a result of their customers using services like Twitter and Facebook to message each other instead of the carriers’ own text messaging services. A separate report from mobile analytics firm Bytemobile has also charted huge growth in the use of social media on mobile — with operators getting virtually no benefit as a result.
Bytemobile, using data it gathers from its tier-one carrier customers, found that the average mobile user spends around nine minutes per day each on Facebook and YouTube on mobile. YouTube, being a video service, generates 300 times more traffic on data networks. In both of those cases, it notes, neither service generates any mobile operator revenue.
There is a caveat, of course: carriers are still making money from people using their phones to use social networks: users are, after all, still buying 3G and 4G data plans; and many (but not all) carriers also roll public WiFi connectivity into those plans.
It’s questionable, though, whether that incremental data revenue for tweets, status updates and check-ins, and the more substantial data usage from services like YouTube, are able to offset the loss from the more lucrative messaging services that operators built up and still count on for revenues.
It appears that the figure is gradually growing: Ovum points out that a $13.9 billion loss works out to some nine percent of messaging revenues for carriers worldwide, a rise from the six percent of revenues lost in messaging revenue to social messaging in 2010, when carriers lost $8.7 billion in SMS revenues to social media messaging.
Ovum’s suggestion? For carriers to work more closely on making their messaging and other services more collaborative — that is, more partnerships with social networks so that they use the carrier infrastructure to underpin their own communication tools.
There is some of that happening already, particularly in developing countries. France Telecom-owned operator Orange last week announced that it would be launching a new way of accessing Facebook in developing markets, using USSD functionality on GSM devices. It is offering this as an extra paid service to users.
But by and large, operators have missed the boat in more developed markets, where smartphones and mobile apps are the order of the day.
There is still an opportunity in those advanced markets. Carriers, if they got the lead out, could act as mobile app developers and make their own clients to access those social networks, which link in better with the services they already have in place — say for messaging or billing services. That’s something that has been relatively untapped so far.
Mountain Lion,
Microsoft and Apple should hate one another right now. I mean, really hate each other. After decades of domination, Microsoft has watched their rival move from death’s door to become the most valuable company in the world — over $200 billion
A combined hackathon and road trip to South by Southwest, the StartupBus is in its third year and becoming a bit of a tradition — and this time, it won’t be limited to the United States. That’s because, after doubling the number of buses, the organizers decided to choose participating cities a little differently this year. To make sure it wasn’t overlooking any cities with passionate startup communities, StartupBus organizers allowed people to vote for their favorite regions. And it turns out that Mexico City was one of the top vote getters, behind only Cincinnati and Tampa Bay.
Allow me just a little self-congratulatory chest-beating. Four years ago I started writing a near-fiction thriller about the risks of swarms of UAVs in the wrong hands. Everyone I talked to back then (including my agent, alas) thought the subject was implausible, even silly. Well, it’s not like I’m the next Vernor Vinge — it always seemed like a pretty blatantly obvious prediction to me — but I am pleased to see that drones and drone swarms have finally become the flavor of the month. In the last month, the Stanford Law Review has wrung its hands about the “ethical argument pressed in favor of drone warfare,” while anti-genocide activists have called for the use of “Drones for Human Rights” in Syria and other troubled nations; the UK and France declared a drone alliance; and a new US law compels the FAA to allow police and commercial drones in American airspace, which may lead to “routine aerial surveillance of American life.”
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It sometimes feels like a absurd story without an ending, trying to track who is attacking whom in the mobile patent game. But Google has now secured one patent that may demonstrate how companies are figuring out ways of getting around would-be infringement issues — and possibly produce more differentiated products in the process. A Google patent, published by the U.S. Patent and Trademark Office, looks like it could pave the way for a new way of unlocking a mobile device. The news comes just as Android-handset maker Motorola, which Google is in the process of acquiring, got a ruling against it in Germany for another mobile unlock patent, in an ongoing case filed by Apple.
If anyone has any doubt that iPhones, iPads and other iOS devices are the future if Apple, just take a look at the chart above from 

